When China gets Tampons

If you haven’t heard, one of the big side stories of the Olympics is how Chinese swimmer Fu Yuanhui came out and told people she was on her period during her race. Chinese women  generally don’t use tampons like we do in the UK and USA. Chinese medicine and tradition also advises women to abstain from eating certain foods, drinking cold drinks, eating ice cream and even paddling in the sea, let alone go swimming or enter an Olympic swimming race whilst on their period. Weibo has gone wild, with people asking all sorts of questions about how she did it. Well, she swam with a tampon in.

A couple of weeks ago, I sent an article to my friend about a Chinese entrepreneur who is launching the first domestic tampon brand. Foreign brands have tried, but it’s never really caught on. If last month you googled ‘tampons in China’, you’d probably only find expat blogs telling you to stockpile before you go, or some people telling you where you can find them, but little else, now the world has pricked up it’s ears and noticed this phenomena.

What I’m concerned about is the misuse of tampons. In some places in China, there are still photos glued to public toilet cubicles showing people how to (and how not to) use a ‘western toilet’ (not the squat type).

I can imagine some people placing them in wrong places, reusing them, leaving them in too long, going to the hospital to have them removed, trying to use two at a time, not removing the applicator, cutting off the string and all other sorts of damage and things NOT to do with a tampon. I’m also worried that other brands will develop different flavours of tampons, as they did with sanitary towels, dotted with a few drops of nice smelling fragrance is ok, but the mint ones? They are just wrong and awfully uncomfortable, even painful in my experience!

I really hope the brands that are producing tampons for China create good leaflets and campaigns telling people how to use them properly. Because if people don’t know how to or are uncomfortable using them now, they will just revert back to the 40cm pads. They will in turn never teach their children about correct tampon use and that will be it until the next person comes along and tries to win over a nation.

Now is China’s time to embrace a new product that will, in my opinion, benefit women who use it. When tampons are released, I hope the adverts do the product justice and are informative without losing that Chinese corny cute style like this one with the cute animated rabbits…(omg 42cm!!!)


And I had to include this video, advertising basically a nappy for women on their periods…what shocked me was probably the amount of men in the advert, not the fact that they all have sanitary towels on their heads!


4 thoughts on “When China gets Tampons

  1. Is the 安心裤 a thing?? I’ve never seen it. Please tell me it is a joke, hahaha.

    BTW I found out there is a tampon brand started by several expats in Shanghai, it’s called Jo Says and they only sell online for the moment. Kind of expensive but supposedly it is certified organic cotton.

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