How do ads work?

Do you ever stop and look at the adverts you’re seeing on the banners of websites, on your Facebook and Instagram news feed?

Well, recently, I’ve been very confused, a lot of the adverts that appear on my pages include things that I have not and probably will never search for, such as:

  • Am I ready for a role where I can develop the next generation of Veterinary Surgeons? No, I’m not a vet, nor do I like animals
  • Book a Renault test drive today. No thanks, I already have a car 
  • Save the Date – Wedding Fayre Nope, not even close to getting married
  • Choose and online therapist now Could be useful, but I don’t need a therapist
  • Medicine elective abroad Am not a medicine student, so nope
  • UK Coffee Shop Owners, want to improve profits? I’m not a coffee shop owner
  • Sponsor me ‘Mr Darcy’ at Dogs Trust Not a priority of mine sorrys
  • Special offer on a cruise I don’t even like boats, nope!

Then don’t get me started on Instagram, where every advert is an _cl account, from Chile. I mean, yes I spent a year there, but I’m not there anymore, and I’ve never uploaded any photos from my time in Chile to Instagram. Why Instagram is showing me all these Chilean brands is really confusing.

So how do the ads work? Does it depend on your cookies, what you google, the links you click on, the photos you like, the pages you interact with, your friends list, your location, what’s on your Amazon wishlist, or a whole algorithm based on all these factors? Sometimes the ads come true, I searched for accommodation in Glasgow, then for the next couple of days, I saw adverts for hotels in Glasgow. But some of them are downright random.

What’s the strangest ad you’ve seen today?

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One thought on “How do ads work?

  1. The strangest ad I saw today was for the website beaspermdonor.com. The slogan was “Get paid doing what you love”, hahaha. I saw it in wordreference.com.

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