I now work in a jewellers, it’s a great place as you never know who will come through the door, what they will bring, what stories they have and what they want to buy. We have a mismatch of customers, of all ages, nationalities and it’s also a place where we get to hear and see signs of love at least three times a week.
Yesterday, two customers I helped serve stood out.
One was a local customer, who had just received our new catalogue through the door. His wife had looked through it and saw a bracelet that she liked, she pointed it out to him and he didn’t make much of a fuss about it at the time. He came into the shop, without her knowing and looked at the bracelet and the others in the same range – 18ct gold beads on an elasticated band. Some had diamonds and some did not.
After some expert modelling from myself, he decided to take the bracelet without diamonds (because after all, this wasn’t any special occasion) and then asked about matching earrings, which we have too. He bought the set, spending over £1000 and asked us to gift-wrap them. I couldn’t stop thinking about how pleased, excited and surprised his wife would have been to come home to receive such a nice gift.
Later that day, a Chinese group came in. They had already bought some watches from a shop in Manchester the day before and were comparing prices and styles. One man had bought an Omega the day before, and looked at our Omega display. A couple caught his eye and he saw a watch from the same collection as his, that matched his very nicely. In Asian cultures, matching watches for couples is quite a common thing, and I think it is really cute. What was even cuter, was that he FaceTime’d his wife (who was in bed – China is GMT+8) and showed her the two watches he was thinking about buying.
She didn’t ask for a watch but you could see from his face that he really wanted to buy her one, saying that what happens if he goes back and they go out to dinner, he dresses up with his new watch and she doesn’t have one. He bought the watch with a darker dial to match his and walked away very happy with his purchase (pictured).
So…where do I find one of those?