I recently joined another supermarket’s loyalty card reward scheme, and when I got the letter and card through the post at first, the promise of a £5 voucher after collecting points sounded good. But after reading how many points I needed to accrue before I got that voucher, I had second thoughts on how rewarding the scheme actually is. I’d have to spend £1000 in store (or more on petrol) to get a £5 voucher. It’s not where I do my usual grocery shopping, and even if I did all my shopping there, it would probably take me a year to get enough points for a £5 voucher that I’d probably squander on chocolate or a cheeky breakfast.
That’s probably the worst offender in my purse. A coffee loyalty card I have allows you to collect points when you spend money in-store. To get my usual coffee for free, I have to spend just over £50. With the traditional paper loyalty cards, where you’d buy 9 and get your 10th free, you wouldn’t have to spend that much and with a paper card, you don’t have to do any online registration, so your inbox stays free of all the emails from shops telling you about their latest products and deals of the week (The Works was particularly bad for spamming my inbox).
Is it a waste to have all these cards in my purse, when the rewards are not that great and my email inbox is full of offers I don’t need? Not forgetting that ‘we haven’t seen you in a while Leona’ email.
I could cut down the number of loyalty cards to two that I use on a weekly basis, and that I have had some good rewards from. The rest are a bit of an ache to carry around when I know I won’t use them. Maybe it’s time they get relegated to a stay-at-home purse. I mean, when was the last time I had a Subway? I don’t need that card cluttering my purse!